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Increasing Transparency I Reducing Sofware Costs I Progressing SAM Maturity

June 12 – 13, 2025 | Radisson Blu Scandinavia Hotel, Copenhagen

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Strategic Software Asset Management – Between new technologies, license models, IT Service Continuity, and cost reduction
The SAM community is faced with a myriad of challenges: While central IT has to adjust processes to the velocity of DevOps teams, software use is increasing. Adding to the complexity, software products based on machine learning and cloud tools are flooding business units and an increasing variety of IT services must be deployed quickly and cost efficiently. Yet, in times of financial and economic crisis, merely monitoring expenses is no longer sufficient.
At SAMS, you'll discover how the largest Nordic SAM community is addressing these challenges. Gain expert insights from your industry peers and explore successful, innovative strategies. Don’t miss the chance to share your own experiences, level up your strategic asset management, and help shape the future of SAM. Join now!

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), Swiss writer and philosopher

SPEAKER HIGHLIGHTS

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    KEY TOPICS

    Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

    License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

    New Cloud Licensing Models: What are the latest developments in the subscription economy?

    SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

    Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

    SAM and IT Procurement: How to better align processes to optimize software spend?

    Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

    Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

    Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

    From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

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    we.HAVE PARTNERS!

    SAMS Nordic is the most advanced Nordic exchange platform for top-level stakeholders and solution providers in the fields of Software Asset Management, License Management, IT Asset Management, and IT Vendor Management, discussing real business value of all relevant IT Asset discovery, inventory, lifecycle management and SaaS cost management technologies. SAMS Nordic is a unique event because of the relationships we have with our partners. We support our selected partners achieve their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality networking events with the most elite audience.
    Position your business as a thought leader at SAMS Nordic. Join our partners today!

    THE EVENT AT A GLANCE!

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    SAM & IT
    PROCUREMENT SPECIALISTS
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    SPEAKERS FROM LEADING COMPANIES
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    EXCLUSIVE ONE2ONE MEETINGS
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    % DECISION MAKERS / SENIOR INFLUENCERS

    WHAT OUR ATTENDEES SAY!

     Manager, Technology Sourcing & Operations Kimberly Master “Great event managing to bring the european sam community together in order to share, learn and develop for the future.” Head of Supplier Performance Management Mihaela Tapu “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” ANDREW NEWEY “Excellent opportunity to meet like-minded colleagues and expand your knowledge.“ BRITISH AIRWAYS Sven Lackinger The event was well organized with a fresh format for SAM Practitioners to participate freely. Co-Founder Andrea Kowarschik “Informative and great networking!” Systems Lead - Global Procurement at Google
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    MULTI-TOUCHPOINT NETWORKING!

    Industry Case Studies

    Selected industry case studies provide insights into new strategic approaches, project planning, and operational execution. Learn from the most successful practices and leverage these real-world results for benchmarking against your competitors.

    5+ World Cafés Roundtables

    Engage in multiple themed discussion rounds with rotating topics, participants, and group dynamics.

    Pre-event Networking Sessions / Icebreaker

    Join moderated roundtables the evening before the first conference day. The Icebreaker offers the perfect opportunity to kick off the event in a relaxed and informal setting.

    Panel Discussions

    A moderated conversation where industry experts explore current and future topics from multiple perspectives.

    Say Hello! Networking

    As the name suggests, you'll have 3 minutes to meet fellow attendees and learn why they're here. Be sure to hHave your business cards ready!

    Individual One2Ones

    Schedule exclusive, pre-qualified one-on-one meetings with potential customers.

    Networking Dinner

    Unwind and enjoy great food and drinks in a relaxed atmosphere — the perfect way to conclude an exciting and eventful day.

    Challenge Your Peers

    Collaborate with colleagues and peers to discuss industry challenges and work together to develop tailored solutions with all participants.

    Solution Study

    Explore selected examples from our partners that showcase current trends, innovations, and practical implementation possibilities. Learn from their most successful projects and leverage their services and technologies to tackle your challenges.

    Live Streaming & Event Platform

    Make meaningful connections! Our digital platform uses intelligent matching to help participants discover the right people to meet.

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    we.LOVE
    COPENHAGEN

    Join us in Copenhagen and relax while doing business in our 5 Star Venue Hotel

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    ALL INCLUSIVE EVENT PASS

    € 3,249

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    PREMIUM EVENT PASS

    € 2,749

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    STANDARD EVENT PASS

    € 2,549

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