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Increasing Transparency I Reducing Sofware Costs I Progressing SAM Maturity

June 10 – 12, 2026 | Radisson Blu Scandinavia Hotel, Copenhagen

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Strategic Software Asset Management – Between new technologies, license models, IT Service Continuity, and cost reduction
The SAM community is faced with a myriad of challenges: While central IT has to adjust processes to the velocity of DevOps teams, software use is increasing. Adding to the complexity, software products based on machine learning and cloud tools are flooding business units and an increasing variety of IT services must be deployed quickly and cost efficiently. Yet, in times of financial and economic crisis, merely monitoring expenses is no longer sufficient. At SAMS Nordic, you'll discover how the community is addressing these challenges. With 334+ attendees, gain expert insights from your industry peers and explore successful, innovative strategies. Don’t miss the chance to share your own experiences, level up your strategic asset management, and help shape the future of SAM. Join now!

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), Swiss writer and philosopher

HIGHLIGHTS

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KEY TOPICS

Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

New Cloud Licensing Models: What are the latest developments in the subscription economy?

SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

SAM and IT Procurement: How to better align processes to optimize software spend?

Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

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we.HAVE PARTNERS!

SAMS Nordic is the most advanced Nordic exchange platform for top-level stakeholders and solution providers in the fields of Software Asset Management, License Management, IT Asset Management, and IT Vendor Management, discussing real business value of all relevant IT Asset discovery, inventory, lifecycle management and SaaS cost management technologies. SAMS Nordic is a unique event because of the relationships we have with our partners. We support our selected partners achieve their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality networking events with the most elite audience.
Position your business as a thought leader at SAMS Nordic. Join our partners today!

THE EVENT AT A GLANCE!

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+ attendees from Northern Europe
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+ expert-led sessions over an intense 2.5-day program
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+ targeted one-on-one meetingsEXCLUSIVE ONE2ONE MEETINGS
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+ companies driving Innovation

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MULTI-TOUCHPOINT NETWORKING!

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we.LOVE
COPENHAGEN

Join us in Copenhagen and relax while doing business in our 5 Star Venue Hotel

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ALL INCLUSIVE EVENT PASS

€ 3,249

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PREMIUM EVENT PASS

€ 2,749

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STANDARD EVENT PASS

€ 2,549

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