Case Study: SAM in Dynamic Business Environment – How to Consolidate and Centralize Licenses after Mergers & Acquisitions?

Session

SAM in Dynamic Business Environment – How to Consolidate and Centralize Licenses after Mergers & Acquisitions?

Case Study

Friday, June 13

04:00 PM - 04:25 PM

Live in Copenhagen

Less Details

Managing software assets across multiple entities, regions, and systems can be overwhelming—especially in decentralized environments undergoing large IT transformation programs following mergers and acquisitions.

To drive value and optimize costs within a business, SAM practitioners need to establish a unified approach to governance and operational efficiency. Gaining a clear overview of existing software and licenses requires the collection, analysis, and evaluation of large amounts of data. In this session, we will explore how to define a comprehensive framework, collect and analyse scattered data, and implement efficient SAM processes that lead to meaningful cost savings and improved vendor management, especially as companies grow and expand. In this session you will learn:

How to identify and consolidate licenses and license use
How to build structured processes in a decentralized environment without overwhelming teams
How to define responsibilities and frameworks for long-term SAM success
How to translate software data into actionable insights for cost-saving opportunities

Presentation

Speaker

Zane Ikauniece

Software Asset Management Lead, GlobalConnect

Zane is a seasoned Software Asset Management expert with over a decade of hands-on experience in leading software licensing, asset management, and cost optimization strategies for large international organizations. Currently, as Software Asset Management Lead at GlobalConnect, she leads establishment of SAM program and drives the centralization of the company’s software asset portfolio, maximizes agreement value, identifies cost-saving opportunities, and supports business executives by rationalizing license term complexity throughout IT transformation initiative execution. Prior GlobalConnect, Zane led software asset management operations at Tele2 by providing license solution advisory across multiple technology areas in daily operations and playing pivotal role in acquisition and divestiture projects, owning largest software license contracts and leading software renewal processes. Zane also is specialized in internal and external audit execution.
She has previously also held team leadership roles at Atea Global Services, where she managed licensing sales support operations.

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Company

GlobalConnect

https://globalconnectgroup.com/

GlobalConnect is one of the leading digital infrastructure and data communication providers in the Nordics, driving more than half of all data traffic in and out of the region. GlobalConnect delivers Fiber-based broadband services to more than 830,000 private consumers and end-to-end connectivity solutions to 30,000 B2B customers via its 235,000 kilometres Fiber network across Denmark, Norway, Sweden, Germany and Finland. GlobalConnect employs approximately 2,000 people and had a turnover of SEK 7.6 billion in 2023. GlobalConnect is the result of 2019 and 2020 mergers between Broadnet, GlobalConnect and IP-Only.

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