With over 15 years of experience in software asset management (SAM) and licensing advisory, I am a passionate and visionary leader at Xensam, the complete SAM tool covering hardware, software, and SaaS. I oversee the global sales, marketing, and partner strategy, and I am responsible for driving revenue growth and customer satisfaction.

My mission is to help CIOs and IT managers gain control and visibility over their software assets, optimize their licensing and compliance, and reduce their costs and risks. I leverage my expertise in cloud, data, and user experience to deliver a simple, fast, and accurate SAM solution that provides actionable insights and recommendations. I am also a certified SAM specialist and a Vipassana meditator who values simplicity, collaboration, and innovation.

Xensam is the leading technology provider of AI-powered, cloud-delivered Software Asset Management software. Developed by veteran Software Asset Managers, its technology allows IT executives to quickly understand user interactions across the digital estate, optimize IT spending and identify security gaps, with a simple, out-of-the-box setup and an intuitive user interface. Using proprietary AI, Xensam’s normalization engine recognizes more than 450,000 applications, delivering industry-leading levels of visibility across cloud and on-premise environments. The company is headquartered in Stockholm, with a local presence in the UK, the US, and across Europe.