Case Study
Thursday, June 12
12:00 PM - 12:25 PM
Live in Copenhagen
Less Details
The rise of marketplaces from providers like Azure and AWS is transforming the way organizations purchase IT services, software, and cloud solutions. While these platforms offer unprecedented flexibility and the potential to maximize enterprise agreements, they also present challenges in visibility, control, and governance. This session will explore how marketplaces drive cloud provider revenue, impact purchasing processes, and require new strategies to balance risks and opportunities. Attendees will gain practical tips to manage marketplace purchases effectively, avoid overspending, and optimize their agreements for maximum value.
In this session you will learn:
Ainis Zaharāns is a dedicated professional working as a Software Asset Manager and subject matter expert at Microsoft, within the Volvo Group. His expertise spans various critical areas, including cost optimization, new demand management, licensing compliance, and internal governance. Ainis plays a pivotal role in facilitating essential activities such as contract renewal, acquisition and divestment support, reporting, and license and software inventory management. With a wealth of experience in licensing, data analysis, and cost management, Ainis excels in fostering collaboration with internal stakeholders and external partners and vendors. He honed his skills during his studies at Riga Technical University, specializing in Computer Engineering and Financial Engineering Mathematics. Over the past 10 years, Ainis has worked in various roles related to Software Asset Management and led multiple projects and contributed significantly to building a robust SAM practice.
The Pop in Your Job:
"As a Software Asset Manager, I find immense satisfaction in tackling complex challenges related to licensing. Navigating intricate scenarios to identify the most suitable licensing solutions is both intellectually stimulating and rewarding. Moreover, being at the forefront of introducing cutting-edge technologies is invigorating. Collaborating with stakeholders across different organizational levels further enriches my experience."