Case Study: New Year, New SAM – How to Centralize and Reshape Software Asset Management Practices?

Session

New Year, New SAM – How to Centralize and Reshape Software Asset Management Practices?

Case Study

Friday, June 13

09:25 AM - 09:50 AM

Live in Copenhagen

Less Details

In 2025 Lundbeck is undertaking the transformative journey to streamline its Software Asset Management practices. Previously split between global and local SAM structures, the company is now centralizing all responsibilities under a unified global SAM team. This includes taking charge of all contracts and licenses, implementing a new SAM tool, and managing decentralized systems previously handled locally. This shift is more than operational—it represents a maturity leap for Lundbeck’s governance process, ensuring greater consistency, efficiency, and compliance across departments. This presentation will explore the challenges and opportunities of consolidating fragmented SAM practices, the transition from siloed data management to centralized oversight. Attendees will gain insights into Lundbeck’s approach, key lessons learned, and actionable strategies for implementing effective SAM centralization in organizations.

In this session you will learn:

How to transition from a decentralized SAM structure to a globally unified model while maintaining operational clarity?
How to identify and address the challenges of consolidating global and local SAM practices?
How to leverage a new SAM tool for streamlined processes, data accuracy, and enhanced governance?
How to demonstrate the long-term advantages of centralizing SAM in terms of compliance, cost efficiency, and operational maturity?

Speaker

Sisse Vestergaard Bech

Director, Head of IT Contract & License Management, Lundbeck A/S

Sisse is an experienced Senior Contract and License Manager with a strong background in IT agreements and Software Asset Management. Currently serving as Director and Head of IT Contract & License Management at Lundbeck, she leads a team of five, managing global software, contract, and licensing agreements within the pharmaceutical industry. Over her decade-long tenure at Lundbeck, Sisse has advanced through several leadership roles, excelling in strategic sourcing, compliance, negotiations, and vendor management. Her expertise includes developing SAM frameworks, ensuring audit readiness, and optimizing IT governance processes. Prior to Lundbeck, Sisse honed her skills in IT procurement and contract management at DONG Energy and Københavns Kommune, where she implemented centralized license management systems and advised on software compliance and legal challenges.

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Company

Lundbeck A/S

https://www.lundbeck.com/global

Lundbeck is a global pharmaceutical company solely focused on neuroscience. We cover the full value chain, from molecule to patient, in this rapidly evolving area of treatment. For more than 70 years we have maintained our focus on neuroscience. Our legacy and commitment to breakthrough innovation provide the foundation for developing truly transformative treatments for neuro-rare and neuro-specialty conditions. We are 5,600 employees in more than 50 countries, and our products are available in more than 100 countries. We have research facilities in Denmark and the United States, and our production facilities are located in Denmark, France, and Italy. Our curiosity, accountability, and adaptability enable us to advance brain health and transform lives. Whether we work in labs, at desks, or in the field, we work closely with patients, healthcare professionals, and the neuroscience community to uncover causes, find new treatments, and fight stigma and discrimination. We want to go faster and further on addressing the significant unmet needs of people living with brain disorders.

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