This track dives into strategies for managing and optimizing costs in cloud environments, focusing on licensing challenges during cloud migration and ongoing operations. It examines how to integrate existing licenses into cloud platforms while addressing risks such as over-licensing and unapproved spending. Discussions will cover maximizing enterprise agreements, leveraging IT marketplaces, and establishing robust governance to maintain visibility and control. With insights into SaaS, IaaS, and enterprise licensing strategies, this track equips participants with the tools to align operational needs with cost efficiency while maintaining compliance in dynamic cloud ecosystems.